How can we use color as a language?Mar.08.2016
This month, we cheers to the new TEALEAVES x Pantone packaging design of our iconic Whole Leaf Pyramid Teabag collection with #PaletteForYourPalate. An online exhibition of tea+color+mood, we explore the detail of color through a culinary approach as well as a documentary on why color matters— at TEALEAVES, we not only blend for aroma and taste, but also for color.
Understanding that “the first taste is with the eyes”, we filmed and learned from influencers, thought-leaders, movers and shakers of industry to see how they apply color in their respective domains. With this same philosophy and curious spirit, we believe that the best “condiment” to any cup of TEALEAVES is wisdom to share and a great story to tell. Sip, reflect, enjoy.
TEALEAVES, as experts of tea, and Pantone, as global color authority, come together to showcase a merging of expertise in #PaletteForYourPalate. Understanding that luxury lies in the details, TEALEAVES and Pantone both use our knowledge to pursue precise perfection, whether that be maintaining exact Pantone swatch matches or determining ideal steeping times for TEALEAVES blends.
Vice President Laurie Pressman, one of the key figures behind Pantone Color Institute, shares with us her vision for color and the role that Pantone plays in the design world today. From curating the Color of the Year – Rose Quartz and Serenity for 2016! – to forecasting color trends for home & interiors, fashion & beauty, the PCI has a hand in color design decisions on an international scale. Join us in getting to know Laurie Pressman, the role of the Pantone Color Institute and how we came together to to perfect a cup of TEALEAVES.
Over A Cup of TEALEAVES with Laurie Pressman
Vice President of Pantone Color Institute
After speaking with Laurie, we had a chance to tour Pantone’s global headquarters in Carlstadt, New Jersey. Explore with us through the video below.
Why color? Stay tuned for TEALEAVES documentary, Color In Sight.
· SYNOPSIS ·
We blend teas specifically for color, alongside aroma and taste, with understanding that “the first bite is with the eyes”. Fascinated by color’s potential to excite and delight, TEALEAVES reached out to experts in design to see how they thought about—and used—color. From Nike and OPI to Herman Miller and PANTONE, these experts volunteered their time for this exciting project. Our goal, together, was to bring about appreciation for the little detail of color selection and how it can have a big impact on the products and services enjoyed by many. Coming Soon.
Explore the Documentary on the #PaletteForYourPalate exhibit of tea + color + mood