Basic White T-Pot Design: Making the perfect cup of teaApr.06.2017
ABOUT THE BASIC WHITE T-POT PROJECT
Inspired by the elegant simplicity of the luxury basic white T-shirt and using the highest quality materials, the TEALEAVES x Royal Crown Derby Basic White T-Pot is the best of Old World craftsmanship and New World innovation: 100% English fine bone china, handcrafted in England with Royal Crown Derby’s centuries of expertise and functional design from TEALEAVES’ expertise in five-star hospitality. The teapot was created with one purpose: to solve the 100-year-old problem of over-steeped, bitter tea.
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· ANNOUNCING THE RELEASE OF THE BASIC WHITE T-POT ·
Today, Canadian luxury tea blender TEALEAVES and 200-year-old British porcelain maker Royal Crown Derby released “The Basic White T-Pot”, a teapot inspired by the elegant simplicity of the luxury basic white T-shirt, co-designed with one goal: to make the perfect cup of tea. The TEALEAVES x Royal Crown Derby teapot celebrates innovation with respect to the past, where New World design meets Old World craftsmanship, and solves the age-old problem of over-steeped, bitter tea.
Inspired by the luxury basic white T-shirt, simple but essential, The Basic White T-Pot uses the highest quality materials, craftsmanship, and innovative design: 100% English fine bone china, handcrafted in England with Royal Crown Derby’s centuries of expertise, and effective design from TEALEAVES’ expertise in five-star hospitality.
“We pursued this project because we were frustrated with the status quo,” says TEALEAVES CEO Lana Sutherland. “Using the highest quality materials, the Basic White T-Pot is a stance against those that ‘don’t make them like they used to’. Its innovative raised infuser is an elegant solution to a 100-year problem of over-steeped, bitter tea. The waterline sits below the infuser upon first pour, halting the tea infusion process before the second cup.”
“Adding milk to tea was initially used to mitigate the bitterness of over-steeped tea and is considered a ‘no-no’ by connoisseurs, similar to adding ice to champagne. Adding milk or cream masks the subtle nuances and character of the tea that would otherwise be enjoyed in a properly-steeped cup. The Basic White T-Pot enables people to appreciate tea just how the Master Blenders intended with greater precision. Milk or cream can then be added to the individual’s liking.”
Like how a luxury basic white T-shirt uses the finest cotton, only the highest quality fine bone china is used for the Basic White T-pot. The Royal Crown Derby basic formula of bone ash, china stone and china clay remains a formula for high quality bone china, all 100% made in England, using techniques largely unchanged since the business establishment in 1750. The intrinsic strength of the bone china means that it is possible to achieve delicate profiles without sacrificing resistance to breakage, unlike other brands.
“The Basic White T-Pot is our stance for quality craftsmanship that will last for generations. With over 200 years of heritage, Royal Crown Derby has taken its place in history in Buckingham Palace, aboard the Titanic’s upper levels, and, more recently, in episodes of Downton Abbey. We understand the role adaptive luxury increasingly plays in the world today, and this project is our first step into modernity with respect for the past,” says Royal Crown Derby Representative.
TEALEAVES’ and Royal Crown Derby’ leadership met at the Google Food & Brand Lab and were inspired to pursue this project after bonding over the love of tea. After months of obsessing over the curvature of the teapot, its raised infuser, and perfecting the fluid dynamics of its anti-drip spout, the TEALEAVES x Royal Crown Derby Basic White T-Pot will finally be made available to the public online at basicwhitetpot.com for $98.00 USD ($129.00 CAD) and at select retail locations.
Upon pre-release, the TEALEAVES x Royal Crown Derby Basic White T-Pot has already gained cult status among the world’s elite in Food and Beverage—from The Palace San Francisco to Michelin 2-star Chef Shaun Hergatt—and appeared in the homes of major style icons like Barbara Barry.
A limited edition Basic White T-Pot with a 100% non-reactive 24k gold-plated infuser will be available exclusively at select retail locations. To get on the waiting list, please contact firstname.lastname@example.org.
We pursued the Basic White T-pot project with a simple goal:
Design a timeless essential that would make the perfect cup of tea.
Inspired by the luxury basic white t-shirt,
“The Basic White T-pot” revisits the iconic shape of a tea time essential,
using the highest quality materials and elegant design.
“It’s good enough,” people said. “They’re just teapots.”
Frustrated with the status quo, we ignored them.
The Basic White T-Pot is:
A stance against those that
“Don’t make them like they used to”
And demolishes the 100-year
Problem of over-steeped, bitter tea.
We were inspired by the innovators, craftsmen,
and doers around us with strong beliefs, relentless hard work,
and the undying pursuit of perfection.>
Perfection comes in steps.
And to us, it’s worth every shot.
EXPLORE THE COLLABORATION AT BASICWHITETPOT.COM